The Company plans to make a broad assortment of major appliances available on jcp.com starting this spring. The introduction of major appliances will help us continue to significantly improve sales and gross profit per square foot in our home department, " Ellison added. Although our sales results in our Home business are much improved, it still remains one of the least productive areas in the store. "We plan to continually listen to our customers` feedback and learn from our pilot operations over the next few months.
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To increase its shopping appeal among women, appliances will be strategically adjacent to other popular home categories with select display models styled in inspiring lifestyle vignettes to help customers visualize how it could look in their homes. JCPenney will carry a top-rated selection of kitchen and laundry appliances in a range of price points from GE, Hotpoint, LG and Samsung. area stores, each pilot location will feature 90 to 150 appliance models in a dedicated showroom staffed by trained and knowledgeable associates. Launching in San Antonio, San Diego and Tampa, Fla. "We are excited to design a shopping experience that combines great products, strong presentation and exceptional customer service to compel new and existing customers to shop and spend more at JCPenney." Recognizing that over 70 percent of our shoppers are women, we`re going to improve the way customers shop for appliances by building an emotional connection with the female shopper who already trusts JCPenney to furnish her home and wardrobe," said Marvin Ellison, chief executive officer for JCPenney. "Our research shows that the female consumer is the key decision maker in the appliance purchase process. The Company introduced a strategic framework in 2015 that focuses on opportunities in private brands, omnichannel and increasing revenue per customer, of which appliance sales will be a key component. Backed by customer research that reinforces the Company`s decision to enter the appliance market, the pilot is one of several strategic initiatives aimed at improving its home department sales productivity.
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19, 2016) - As more millennials enter the real estate market and a rising number of homeowners invest in updating their homes, JCPenney ( JCP) today announced that it will introduce a leading assortment of major appliances in 22 pilot stores beginning Feb. Retailer showcases kitchen and laundry appliances in three pilot markets starting Feb.